Swing Into Summer
Castle Rock hosted a charity event, "Swing Into Summer," where participants played golf at midnight with glow-in-the-dark golf balls. To help promote the event, Castle Rock gifted swag boxes containing three glow-in-the-dark golf balls. An innovative package design that encapsulated the excitement and theme of nighttime golfing was needed.
The design features:
Pattern and Materials: A background pattern constructed from golf tees was designed with the possibility of being printed using spot varnish or glow-in-the-dark ink, enhancing the visual appeal and thematic consistency.
Additional Embellishment Options: The package also has a register-embossed golf ball embellishment option that mimics the texture of the actual ball just beneath the opening panel.
Structure: The package functions as a carousel, showcasing a silhouette figure in various stages of a golf swing, emphasizing motion and dynamism.
Color Palette: Bright neon reds and blues draw attention and simulate a glowing effect, reinforcing the midnight golfing experience and the glow-in-the-dark theme.
Deliverables:
A flex-upgradeable package design with an engaging thematic focus.
Packaged working files of the design with dieline and print-ready files for possible Spot UV and register embossing embellishments upgrade options.
The package design for Castle Rock's "Swing Into Summer" event captures the essence of a midnight golf outing with its glow-in-the-dark theme and dynamic elements. This effective approach created a memorable experience for participants while effectively promoting the charity event.
