Civil Dawn Cold Brew

Beanspirited Beverage aimed to enhance its coffee division with a new all-in-one ready-to-drink coffee beverage encapsulating Colorado's culture and natural beauty.

A concept and packaging design was developed for this new coffee beverage. Central to our creative approach was the desire to reflect the unique spirit of Colorado. The packaging prominently features Colorado's highest peak, symbolizing the state’s breathtaking landscapes. Additionally, each flavor is named after native mountain animals, celebrating the rich wildlife that Coloradans hold dear.

Watercolor skies and distressed textured overlays were incorporated into the design to convey an artisanal feel. These elements enhance the aesthetic quality and evoke a connection to the beverage's handcrafted nature, appealing to consumers seeking authenticity and quality.

I created a sell sheet and a concise digital advertisement suitable for online platforms to support the launch. These materials effectively communicate the brand's story, highlighting the product's unique attributes and its connection to Colorado's culture.

This project represents a harmonious blend of quality, culture, and design, positioning Beanspirited Beverage to resonate with both local consumers and those drawn to the Colorado lifestyle. Through thoughtful design and branding strategies, we aim to establish a strong market presence for the new ready-to-drink coffee beverage.