Silver Fox IPA
Project Title: Silver Fox Package Design
Client: Gingle Brewing Co (a fictitious subdivision of Independent Printing & Packaging)
Inspiration: The Silver Fox brand draws inspiration from Jim Gingle, the general manager of Independent Printing and Packaging, reflecting his passion for craft brews and the print industry.Â
Product Description: Silver Fox is an English-style IPA. It is the third installment in the Gingle Brewing Company lineup of craft beers.
Design Process:
Conceptualization: Initial design concepts focused on the Silver Fox IPA's identity, creating a unique logo and complementary design elements.
Dieline Development: The conceptualized designs were applied to a dieline template for a 6-pack bottle carrier, optimizing aesthetics and functionality.
Production Workflow:
A series of workflows were followed to generate a print-ready file, ensuring precision and quality at each stage.
The print-ready file underwent production processes on-site, including printing, die-cutting, scoring, gluing, and assembly, maintaining quality control throughout.
Design Features:
The packaging was printed using CMYK UV inks, providing vibrant colors and durability.
A soft-feel lamination enhances the tactile experience, appealing to consumers.
The royal blue background complements the mustard-colored hop-framed logo, creating a striking contrast.
Delicate borders were incorporated to add sophistication and visual interest to the design.
